ABOUT US
Founded in 2017, Jobeco Nigeria Distribution introduces and scales innovative brands, including its own trademarks, across Nigeria.
As both brand owners and distribution specialists, we understand the complexities of building consumer brands in Nigeria’s dynamic marketplace. Our nationwide infrastructure, strong retail network, and deep informal trade market expertise ensure seamless growth and visibility.
Success in Nigeria requires more than logistics - it demands regulatory expertise, reliable market access, trade networks, and efficient execution. We streamline government registrations as well as provide robust warehousing, route-to-market strategies, and last-mile delivery.
With data-driven insights, demand forecasting, and strategic retail execution, we help brands optimise pricing, compliance and market penetration. Partnering with Jobeco means leveraging the infrastructure, network and know-how required to thrive in Nigeria.
Africa's largest economy and youngest country is experiencing rapid population growth, urbanisation and an increasing demand for quality consumer goods
Jobeco's infrastructure ensures seamless market access, enabling brands to establish a strong foothold. While the majority of Nigeria's FMCG purchasing by the end consumer takes place in informal trade, purchasing power is very low, leading to many cases where premium products drive higher volumes in modern trade than they do in informal trade.
CAPABILITIES
With five strategically located depots in Lagos, Abuja, Port Harcourt, Aba, and Kano, combined with 185,000 SQFT warehousing capacity, temperature-controlled storage, and a tech-driven inventory system, we possess the logistical expertise and distribution prowess to enhance our partner's market visibility and impact.
Moreover, our logistics fleet includes eight 30-ton trailers, six delivery vans and 5 depots spread across the country geographically to ensure maximum coverage.
By combining deep local expertise with a strong understanding of consumer behavior, we equip brands with the tools and networks needed to succeed in Africa’s most promising market.
Nigeria’s organised retail sector accounting to 15% of the country's retail sales.
Nigeria’s traditional and open-air markets accounting to 75% of the country's retail sales.
Nigeria's modern pharmacy chains, independent drugstores and hospital based pharmacies.
Nigeria's premium hotels, restaurants, cafes and caterers.
OMNICHANNEL MARKETING
In Nigeria’s rapidly growing consumer landscape, omni-channel marketing is particularly effective for brands looking to engage with consumers. With a mix of online shopping, social media influence, modern trade, and traditional informal markets, Nigerian consumers interact with brands across multiple touch points.
A seamless omni-channel strategy ensures a consistent brand experience, boosting customer trust and loyalty while maximising reach and conversions. By integrating e-commerce, physical stores, mobile apps, and social media, businesses can cater to Nigeria’s diverse and digitally savvy population while driving long-term growth.
OUR brands
Ranging from F&B, personal care, household & pharmaceutical products.
Founded in Germany in 1925 as an oral care brand. Developed by dental professionals, its scientifically formulated toothpastes, mouthwashes, and treatments support gum health, prevent cavities, and ensure lasting hygiene.
Founded in Australia in 1995 as a teeth whitening clinic for actors and models. Developed by dentists, it brought professional-grade formulas to global retail, becoming a leading brand in whitening innovation and expertise.
Founded in Korea in 2016, Beauty of Joseon revives traditional Korean skincare secrets with a modern twist. Inspired by Korean herbal medicine and Joseon Dynasty beauty rituals, the brand blends time-tested ingredients like ginseng and rice with gentle, effective formulas, earning global recognition for its minimalist approach to radiant, healthy skin.
Founded in Korea in 2012, Skin1004 is known for its use of pure Centella Asiatica from Madagascar. Focused on gentle yet effective solutions, it brings high-performance, minimalist skincare with a commitment to soothing and clarity.
Founded in Korea in 2000 by Amorepacific, Innisfree harnesses the natural power of Jeju Island’s botanicals. With a focus on sustainability and clean beauty, it offers effective, eco-friendly skincare solutions
Founded in Korea in 2019, AXIS-Y was created to address climate-based skin concerns with a focus on community-driven innovation. Combining natural ingredients with advanced formulations, it offers gentle, effective solutions tailored to evolving lifestyles.
Founded in Korea in 2016, TIRTIR was developed to enhance natural beauty through skin-friendly, radiant formulas. Known for its dewy finishes and minimalist approach, the brand blends gentle ingredients with innovative textures.
MJ'S is a premium food brand offering over 150 products for both retail and horeca. It was built around the notion of quality is for everyone, and offers a range of sauces, dressings, honey, canned food, olive oil, cooking ingredients and more.
Smooth, rich & creamy spreads that combine indulgent taste with exceptional quality.
Jobeco Group is a diversified FMCG company with operations across Europe, Middle East, and Africa. Headquartered in Dubai, the group brings together expertise in logistics, distribution, brand building, food supply, and venture investments through its subsidiaries - Jobeco Third-Party Logistics, Jobeco Nigeria Distribution, JOBECO FOOD, and Jobeco VENTURES.
